This incentivizes the customer to buy more products, as according to a customer’s mental journey the prices get lower and the deals get better as he progresses through the store.
It is understood that the harder it is to finish the purchase the lower is the conversion ratio from footfalls to converted customers. Make it a point to make your cashier as visible as possible from all corners.
If you go to H&M or Zara, you’ll notice that along the line to the cashier are a row of lesser expensive items or “add-ons” Once the customer has a made up his/her mind for purchase from your store, you can always build on it by offering inexpensive utilitarian products on the way to the cash counter.
It doesn’t matter what kind of business you are. If you’re in an industry that requires your customers to come to your physical location you can benefit from branded interiors and retail layouts.
Why hold back your imagination when we can make that happen