The theory behind colors and what do they signify

Each color has been given a particular meaning through years of its usage. It comes from the emotions which are invoked in artists in particular and people in general. The art of understanding this and applying it to what you want to beautify or personalize lies at the core of designing. An understanding of what each color symbolizes makes it easier for one to personalize their surroundings.

An intimate understanding of this also allows one to understand why most branding is done with such designs and using particular colors. 

Red  

It is a very intense colour invoking fierce emotions of passion, love, anger.

Orange

Orange is a vibrant colour symbolizing energy, happiness and vitality.

Yellow

It is considered the most energizing of the warm colors depicting happiness, hope and deceit.

Green

It is considered a very down to earth color and symbolizes new beginnings, abundance and nature.

Blue

Blue is associated with sadness and symbolizes calmness, responsibility and sadness.

Purple

Purple being a secondary color a combination of red and blue takes some attributes from both. It generally symbolizes creativity, royalty and wealth.

Black

It is considered the strongest of neutral colors depicting mystery, elegance and also evil.

Gray

Gray is also a neutral color from the far end of the spectrum invoking moodiness, conservatism and formality.

White

White is used to signify purity, cleanliness and virtue.

Brown

It is considered a natural color both warm as well as neutral. It is a symbol of nature, wholesomeness and dependability.

Tan or Beige

Both of these are unique in that they can borrow warm or cool tones from the colors surrounding it. It signifies conservatism, piety and dullness.

Cream or Ivory

They are quiet colors evoking a sense of history and calmness hence signifying elegance, and purity.

Talk to a designer

Why hold back your imagination when we can make that happen

Fields marked with an asterisk (*) are required.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.